The new ’10’ series number plates have recently been released and this puts a whole new range of cherished number plates on the market, some of which will be virtually priceless. Top sellers are likely to include BE10 VED (Beloved), for those buying a car for that special someone, and LL10 YDS (Lloyds) which would suit the director of any company which has Lloyds in its name, of which there are many.

‘10’ series plates went on sale in December 2009, even though they are for cars registered from March 2010 onwards, as the DVLA attempts to maximise revenue from the new series. Strangely, a survey shows that even though the new plate series was introduced in 2001, few know how the date recognition system really works. The poll conducted by DVLA Personalised Registrations showed that only 17% of people polled, correctly identified that the 09 and 59 plates will be followed by the 10 and 60 plates. The current style consists of two letters, a figure age identifier, a space and three letters.

The confidence of the Swansea based authority is substantiated by the incredible demand from individuals who would like to own a cherished number plate. Retaining a popular number plate can also be an investment, as interest is likely to build over a period of time, since not everyone interested in buying a particular plate will be at the DVLA auction.