In 2008, the demand for Mazda cars from leasing companies and contract hire in the U.K. increased by two-thirds. These rocketing orders have placed the brand and the newly appointed Director for Fleet and Remarketing of Mazda Company, Peter Allibon, in a positive mood for the coming year.
A strategic overturn from Mazda’s short-term daily leasing business was offset with the increase in ‘true’ sales fleet to end-user fleets and leasing. This strategic reverse accelerated the sales to 6,000 units for the previous year from 4000 units in 2007; such is a record breaking phenomenon.
The company’s director is confident that in spite of changing and tough economic conditions, the significant and increasing demand for Mazda will still continue. This is evident with the coming of the revised Mazda6 in the showrooms that also sees the pioneering onset of diesel engine capable of loading 2.2 litres. Its derivatives are realigned with the specifications on both Mazda2 and the newest Mazda3 among other models scheduled for lease in 2009.
Mazda was also successful in bucking the total double-digit fall in the sales of new cars. Mazda also secured remarkable successes among fleets in the public sector and among retail customers during the previous year. Additionally, the company’s new initiative, which is intended to encourage driving schools to purchase Mazda’s new supermini, has been successful too.
Mazda is focused on cost management; thus it expects to maintain its fine reputation for car delivery with strong and competitive wholelife costs and residual value, respectively.
Sequels have a knack of turning sour, but this cannot be said of the new 2010 Mazda 3. The first and original Mazda 3 was a great success in terms of critical praise and sales worldwide, and this sentiment grew firmer as time passed. That being the case, many feared that the new Mazda 3 might not live up to its predecessor’s achievements. Fortunately, it lives up to the hype and much more.
Similar to its elder brother, the 2010 Mazda 3 is a delight to drive. The underlying and basic platform is mostly unaltered, but this new Mazda 3 utilises high-fibre steel plus a retuned suspension. This match-up provides the new Mazda 3 with better body control without any added handling and ride stiffness. The steering remains very responsive, and the vibration leading to the driver’s hands has been decreased as well. Consequently, the new Mazda 3 is a polished and refined version of what was already a very impressive car.
The 2.0 litre four-cylinder engine remains under the 2010 Mazda 3’s hood, thus giving the same power as its predecessor. However, the Mazda 3 is equipped with the new MZR 2.0 DISI (Direct Injection Spark Ignition) engine with the ‘i-stop’ system and the new automatic five-speed transmission, which are able to achieve a fuel economy which is around 12% lower than the current European Mazda 3. It now can compete with the Toyota Corolla or the Honda Civic in terms of fuel efficiency.
The design and styling present the biggest changes to the 2010 Mazda 3. It boasts an all-new exterior that augments aerodynamics for more gas mileage and less wind noise. Its impressive interior can easily be mistaken as part of an entry-level luxury car.
With its superb performance and handling, grand interior, and practical innovative features, the 2010 Mazda 3 will surely impress just about anyone.
