In 2008, the demand for Mazda cars from leasing companies and contract hire in the U.K. increased by two-thirds. These rocketing orders have placed the brand and the newly appointed Director for Fleet and Remarketing of Mazda Company, Peter Allibon, in a positive mood for the coming year.

A strategic overturn from Mazda’s short-term daily leasing business was offset with the increase in ‘true’ sales fleet to end-user fleets and leasing. This strategic reverse accelerated the sales to 6,000 units for the previous year from 4000 units in 2007; such is a record breaking phenomenon.

The company’s director is confident that in spite of changing and tough economic conditions, the significant and increasing demand for Mazda will still continue. This is evident with the coming of the revised Mazda6 in the showrooms that also sees the pioneering onset of diesel engine capable of loading 2.2 litres. Its derivatives are realigned with the specifications on both Mazda2 and the newest Mazda3 among other models scheduled for lease in 2009.

Mazda was also successful in bucking the total double-digit fall in the sales of new cars. Mazda also secured remarkable successes among fleets in the public sector and among retail customers during the previous year. Additionally, the company’s new initiative, which is intended to encourage driving schools to purchase Mazda’s new supermini, has been successful too.

Mazda is focused on cost management; thus it expects to maintain its fine reputation for car delivery with strong and competitive wholelife costs and residual value, respectively.