Ford stated at the begin of this month that it has started looking at buyers for the Volvo brand which ford has been feeding of rather nicely for the past few years for high powered engines that have been put in the Focus ST and the highly awaited New Focus RS.
Selling Volvo would be a good financial move for ford in these hard times especially after racking up $23.5 billion worth of credit in 2006.
Rumours have been floating around that a few Chinese firms namely Chery Automobile, Dongfeng Motor Group, Geely Automobile and Chongqing Chang’an Automobile are the ones showing the most interest in the Volvo Brand.
Selling Volvo will leave ford more able to focus on the US market which at the moment is stalling badly under the weight of the economic down turn. Ford still made a loss in 2008 even after selling both Land Rover and Jaguar to the Indian manufacturer Tata in a combined deal for around £1.65 Billion, which is a lot but compared to the credit they, racked up in 2006 doesn’t concede too much.
Volvo Logo
May 5th, 2009 at 2:07 PM
Volvo do some great engines, which I think ford have cleverly used and have then sold Volvo pillaging all the good bits.